Meet the Team

About Urban Optics

Urban Optics is the brainchild of San Luis Obispo Optometrist Dr. Dave Schultz. He opened up shop in 1990, and hasn't looked back since. Located in picturesque downtown San Luis Obispo, Urban Optics looks more like a gallery than an optometric office. The storefront displays an exclusive selection of unique eyewear, and the custom interior has won architectural awards and appeared in national publications. Home to frame collections such as SALT, L.A. Eyeworks, BEVEL, Barton Perreira, Garrett Leight and more, Urban Optics is where vision and style collide.

Our Team

Our team is here to serve you, and send you off in style. Step into Urban Optics and see the difference. The staff of eyewear experts will you give you their full and undivided attention while selecting the perfect frame for you and your prescription. We encourage you to make a fashion statement with your eyewear.

The Doc: Dave Schultz

The Doc: Dave Schultz

Dr. Dave Schultz has dedicated his optometric practice to exclusive eyewear and contact lenses for more than 30 years.

Dr. Schultz performs eye exams to check for vision problems and diseases, and prescribes eyeglasses and/or contact lenses as needed.

Dr. Schultz’s career started in 1981 when he completed the Doctor of Optometry program at State University of New York (SUNY) College of Optometry after earning his bachelor’s degree in Biology at the University of California, Davis. He has a current therapeutic license to practice Optometry from the California State Board of Optometry.

In his nearly 40-year career, he has been named Young Optometrist of the Year by the California Optometric Association, and has served as a contact lens clinical investigator. He has also served as president of the Sacramento Valley Optometric Society and has received national recognition as Optometrist of the Year by Eyecare Business Magazine.

The Santa Barbara Independent named Dr. Schultz best optometrist for three consecutive years. Based on a local reader's poll, The New Times has recognized him as Best Doctor in San Luis Obispo County for five consecutive years. Urban Optics has also been recognized by The New Times for Best Eyewear Store more than a dozen times and most recently, for Best Costumer Service in San Luis Obispo County.


Andrea - Optician

Favorite thing about Urban Optics: Working with Doc and the rest of our team. We all love what we do and have the best patients.

Inspirations: People who don't take themselves too seriously, are encouraging and positive.

Playtime: SF Giants games, the beach, going out to eat, hanging with friends and my husband and our two daughters.

Music: Arcade Fire, Bjork, The Replacements, Blonde Redhead, Neko Case, The Pixies

Movies/TV: Pride & Prejudice, Almost Famous, Royal Tenenbaums, This is Us, Dirty Dancing, music documentaries like Sonic Highway.


Jofni - Optician

Favorite thing about Urban Optics: Working with a like-minded team where we all have patient care and satisfaction as our number one priority while still having fun. Not to mention the unique hand-picked selection of frames we offer.

Inspirations: My biggest inspiration is being able to improve a persons quality of life through eyewear. Fashion trends, music, my family and my friends.

Playtime: I love going to music festivals, weight lifting, social media, going to the beach, spending quality time with my loved ones and playing with my dog Vodka.

Music: I’m a house music and techno fanatic, some of my favorite artist include: Lane 8, Nora En Pure, Sultan + Shepard, Charlotte De Witte, Adam Beyer, Boris Brejcha, Kaskade, Chris Lake, Gorgon City and many more!

Movies/TV: I’m a sucker for reality tv like Selling Sunset & Selling The OC. I also like Parks & Recreation, New Girl, Elite, Euphoria, Studio Ghibli movies, Disney movies and cooking shows.


Caton - Eyewear Expert

Favorite thing about Urban Optics: It's authenticity. We have fun and are like family. Lots of laughs!

Inspirations: Family, mountain air, music, the ocean, meditation

Playtime: Yoga, hiking, live music, friends and traveling

Music: Arcade Fire, Spoon, The Cure, New Order, Lorde, Naked and Famous, so hard to list them all!

Movies/TV: St. Elmo's Fire, The Outsiders, Can't Buy Me Love, Some Kind of Wonderful, Good Will Hunting, Ozark, The Killing, all the old school John Hughes movies


Emma - Eyewear Expert


Hanna - Administrator

Favorite thing about Urban Optics: The fact that we're all a family and it never feels like "work".

Inspirations: My two kids and amazing husband.

Playtime: Good food and spending time outdoors with my family.

Music: A little bit of everything... Band of Horses, Bill Withers, Dion, Lady Gaga, Billy Joel

Movies/TV: Law & Order, Downtown Abbey, Love Actually, Dirty Dancing

We look forward to seeing you!

Maui Jim
Barton Perreira
Blake Kuwahara
Dutz Eyewear
Face a Face
Born in Brooklyn Eyeglass Co.
Garrett Leight
Francis Klein
Todd Rogers
L.A. Eyeworks
Zero G
Yuichi Toyama

Let's Talk!

1001 Higuera Street Suite E
San Luis Obispo, CA 93401
Phone: (805) 543-5200
Fax: (805) 543-8043

Store Hours:
Mon - Thu: 9 am - 5:30pm
Fri: 10am - 5pm
Sat: 10am - 4pm
Sun: Closed

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